Diversifying Retail and Distribution in Thailand by Endo Gen
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Author: Endo Gen
Number of Pages: 288 pages
Published Date: 19 Sep 2013
Publisher: Silkworm Books / Trasvin Publications LP
Publication Country: Chiang Mai, Thailand
Language: English
ISBN: 9786162150579
File Name: Diversifying.Retail.and.Distribution.in.Thailand.pdf
Download Link: Diversifying Retail and Distribution in Thailand
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Endo Gen analyzes Thailand's retail structure in the light of its entire distribution system, examining how changes have affected not only horizontal, competitive relationships between modern and traditional retailers, but also vertical relationships with manufacturers and wholesalers. Rather than focusing narrowly on the urban middle-class consumer market, he considers the markets' income differentials-the "mosaic structure"-which is an indispensable framework for discussing the retail and consumption practices of an emerging economy.
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